An integrated B2B marketing agency with a difference

Hello, we’re Graymatter Reply. The connections agency. An award-winning integrated B2B agency with a difference. We connect the dots between marketing, sales and business processes to deliver best-in-class marketing contact, customer experience and customer value.

Connecting hearts and minds through integrated marketing. 
We craft compelling, salient and personalised communications through an in-depth understanding of each customers challenges, wants and needs.

Connecting insight with actions through marketing technology. 
We deliver the right mix of brand and tactical campaigns through marketing automation, turning prospects into sales leads and numbers into a fully managed pipeline with live analysis and true ROI.

Connecting business with customers through CRM. 
We deliver business transformation by using Salesforce as the backbone to marketing, sales and service, enabling a single view of the customer to be enriched through every business touchpoint and brand interaction.


Tell me more

B2B Experience 

Our experience spans marketing disciplines, communications channels and technology platforms. This means our clients don’t all get the same answer but, instead, benefit from a tailor-made answer after many options have been considered. We help clients choose how best to invest their budgets to grow their business and have developed a number of propriety methods and tools to help achieve this. This has recently extended to attribution modelling that unpicks the drivers of sales and revenue growth.

Our ‘smarter campaign’ method ensures an integrated approach is taken to deploying marketing automation technology, data, content and strategic rigour. This is always with the aim of identifying the right business buyers and influencing their purchase decisions.

B2B Specialists

We specialise in business to decision-maker marketing and have experience across a range of sectors combined with in-depth working knowledge of the Automotive; IT, Tech & Software and Manufacturing sectors.

Some of our work

Our experience spans marketing disciplines, communications channels and technology platforms so that our clients don’t all get the same answer – they benefit from a tailor-made answer that results from many options being considered.

More of our work

VWFS | Fleet

B2B Success 

We’re very proud of the accolades and awards for innovation and business to business marketing effectiveness achieved in partnership with our amazing clients.

The Drum Awards - Winner

The Drum Awards
2019 Winner (x2) 

Masters of Marketing - Shortlist

Marketing Week
Masters 2019

Marketing Society - Nominated

Marketing Society
Brave Awards

Our breadth of offer is relatively unique in the marketplace and spans strategic planning; social selling; creative; production; web development; CRM; marketing automation, content and data & insight.

Clients have told us that the joined-up thinking, meaningful innovation and efficiencies they receive from Graymatter would have previously required a portfolio of network agencies. We take great pride in this, as we're proud to be independent. We're also very proud to be a registered Salesforce and Pardot consulting partner.


Get in touch

Call us on +44 1908 675 444

Alternatively contact us

Contact us