In 20 years’ time, we’ll be a year away from the Government’s ban on the sale of internal combustion engine vehicles. What will the Automotive sector look like in 2039?

How to get the most out of Salesforce’s default Tableau CRM Dashboards

Graymatter have further cemented their status as the UK’s number 1 automotive B2B marketing agency

For B2B brands to thrive and grow, they need to carefully segment the market by understanding the different needs, attitudes and behaviours of customers.

There’s been plenty of talk recently about what can be learned from Amazon’s obsessive focus on removing “friction"

Having a ‘bias for action’ means not afraid to make decisions and take action...

How should B2B campaigns be adjusted to reflect the current context?

B2B brands need to shift their focus from ‘BAU’ promotions and instead look at ways to genuinely help and support your audience.

Great writers know the difference between plot, story, character arcs and foundational themes. Similarly, brand storytelling needs upfront planning, an over-arching narrative and empathy.