![Vauxhall Mobility](https://www.graymatter.co.uk/app/uploads/2022/08/VX_Motab_1440x950_low.png)
Case study
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Vauxhall Motability SEO helps drive the website into first place
![Vauxhall Targeted lifestyle adverts](https://www.graymatter.co.uk/app/uploads/2022/08/VX_Motab_960x480_01_low.png)
Disability as a word implies restriction, or an inability to do something. But those who live with, care for, or know people with a disability would likely tell you it’s a nonsensical generic term. Just because you’re less able doesn’t mean you can’t.
That’s why working with Motability is a pleasure as it’s all about providing choice and freedom.
For an audience composed of those with disabilities and the carers who look after them, simply regurgitating the standard retail benefit-du-jour is not going to resonate. So these benefits take a back seat, whilst the more relevant parking sensors, wide and rear-opening doors, flexible storage, and high driving position take priority. All the on-page content is then continually reviewed, and fully optimised contributing to a substantial improvement in organic search results.
Targeted lifestyle adverts, price guides and DM then play their part in raising awareness of, and helping drive traffic to, the website.
![Nil Payments](https://www.graymatter.co.uk/app/uploads/2022/08/VX_Motab_480x480_02_low.png)
![Vauxhall website](https://www.graymatter.co.uk/app/uploads/2022/08/VX_Motab_960x480_03_low.png)
It’s an approach that has worked for Vauxhall Motability, with the manufacturer website being voted No.1 for six years running, and a lot of happy and enabled people getting on with enjoying their lives.
![Vauxhall Logo](https://www.graymatter.co.uk/app/uploads/2023/03/Vauxhall_logo_PNG6-1024x644.png)
Vauxhall Motors Limited is a British car company headquartered in Chalton, England. Vauxhall became a subsidiary of Stellantis in January 2021. Vauxhall is one of the oldest established vehicle manufacturers and distribution companies in the United Kingdom.
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