Consider brand values and positioning before making commercial decisions.

Chartered Institute of Marketing


Believe that experience is a stronger driver of brand performance than comms.

Chartered Institute of Marketing


Of consumers love a brand because of friendly customer service.

Harris Interactive


Authenticity is one of the top qualities that attract customers to a brand.


A branding agency that cultivates your brand experience from the inside out.

When your people have bought into your brand, your customers will follow...

A brand describes the experience everyone will have when they come into contact with your organisation – it will form the fundamental principles of your culture and a promise to the market you are serving – a promise to fulfil at every touch-point. It will be reflected in your daily work and the way you deliver products, services and solutions consistently, through a focus on excellence and shared values. Put simply, it’s a belief system.

Graymatter is a branding agency with a difference. Brand is one of our four cornerstones as a multi-award-winning integrated marketing agency. So, we draw on over 20 years’ experience of working with national, European and global brands to cultivate your own brand experience, from the inside out.

What is a brand and what is a brand not?

Now we all know that a visual identity can be controlled and managed with the right tools. Guidelines and a creative framework will ensure the application of your logo and house style is applied consistently across all media. This in itself is important – but this in itself is not a brand. Your brand is what people say about you when you’re not in the room. Your brand is your reputation.

We love and respect brands. And we’re passionate about combining the science of brand strategy with brand marketing to bring your brand experience to life. Our own brand is one of the reasons we’re such a success. Great people want to work for us, and those great people stay. Great clients want to work with us and long-term partnerships form. Having developed unique methodologies and processes to establish and build brands that truly reflect internal culture and customer loyalty, we are ideally placed to go on the journey with you.

Let’s talk about your brand experience

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