reward hard work
Increase in 100% Club winners each quarter.
Increase in landing page visits.
Vauxhall Professionals recognised and rewarded.
Of retail network engaged, with at least one nomination.
Vauxhall recognise how hard their Sales Professionals work and wanted to acknowledge them for it. After all, a simple ‘thank you’ can go a long way towards feeling valued and appreciated.
To raise awareness that hard work not only pays off but is rewarded, a pop-up mailer promoting a four minute video was produced – the mailer itself acting as the trigger to launch the animation on a smart phone once the free Aurasma app had been downloaded to it. The animation was also looped on a themed wall in their head office in Luton.
Quarterly winners also received a trophy, signed by the Chairman and Managing Director of Vauxhall Motors.
The message cut through quite dramatically, with a notable increase in landing page visits, and over the longer term a continued increase in Sales Professionals acknowledging their colleagues and nominating them for recognition.
To date more than 575 people have been rewarded.
"Although it’s difficult for us to measure the direct impact of the campaign in terms of increased customer satisfaction, it’s clear that our sales teams are hugely engaged and incentivised by the Vauxhall Professionals programme, and we’re really pleased with the levels of engagement."Johnathan Pidsley | Campaigns & Retailer Incentives Manager | Vauxhall