Our Blog

Some news and views from across our team of B2B marketing specialists.

Planning and the race to the bottom

The story of explorers Scott & Amundsen and their race to be the first man to reach the South Pole is a tragic, cautionary tale but one that Marketers can learn from.

Sweat the small stuff

To deliver on great customer experiences it's essential that businesses are prepared to "sweat the small stuff" if they're to attract positive brand perception and advocacy.

Give me the freedom of a tight budget

While a meaty budget is undoubtedly a very helpful launch pad for a successful campaign, there is still plenty that can be achieved with a combination of ambition and creative thinking.

Our 5-step ABM Process

Companies with aligned marketing and sales departments on average generate 208% more revenue for their marketing efforts. Find out how account-based marketing can help your business.

Behavioural science terms used in everyday marketing contexts

Behavioural Science investigates the drivers of human behaviour and processes involved in decision-making. Here are 3 terms you may have heard mentioned recently.

Value is relative

How the humble potato inspires Graymatter to ensure our clients don’t all get the same answer, but benefit from a tailor-made response that results from many options being considered.

Myths about strategy

Colin, who heads up Planning and Behavioural Economics at Graymatter, shares five myths about strategy that he's encountered in his career.

Smart B2B marketing is all about balance

If you’re a brand that gets talked about, and readily springs most to mind, then you have a serious advantage over less familiar competitors.

The importance of collaboration

It sounds ridiculously simple, but to deliver more effective marketing activity we need to create more robust marketing strategies.

The five rules of digital strategy

We explore how to make the right investment choices to maximise competitive advantage.