Our most recent thoughts


A simple guide to AI, Machine Learning and Deep Learning…

An explanation of what Artificial Intelligence (AI), Machine Learning and Deep Learning are and how they impact on marketing and consumers.

Milton Keynes Citizen Ideation Platform wins Smart Cities 2017 award

Graymatter, the Open University and the MK Council came together to create a consortium bid for HEFCE funding to enable academia.

LinkedIn launches Lead Gen Forms – hello accurate data!

Forms, the Marmite of marketing. You either love them or hate them. Myself, I love them...

Skynet, and the five myths of marketing automation

The term ‘marketing automation’ sounds a little robotic. Conjuring up images of Arnold Schwarzenegger...

10 Questions with... Simon Harrison

This week we spoke to Simon, Head of Design, to get his thoughts...

Complaint Vs Compliment. The sea of change in social

For many brands, the modern fear is watching a long list of complaints pop up on their social feeds.

Emojis don't sell cars

Lets start with "I am a huge fan of social and truly believe in its impact" but I see many brands chasing "millennials" to the cost of sales or engagement.

Is Marketing Automation the only way forward?

Our audiences are shattered into thousands, possibly millions of groups...

Should there be a Business Women's Day?

This week Thursday is International Business Women’s Day