As consumers we demand more from our experiences. With so much noise around virtual reality it’s a tech that grabs our imagination and an opportunity for brands to drive engaging and immersive experiences for their audiences.
Marriott have launched a new product called “VRoom Service” where customers staying at hotels around the world can order virtual experiences to their rooms via VR. Customers ordering the in-room virtual reality experiences will receive a hand-delivered Samsung headset, with the experiences following three travellers on their personal adventures around the world from which the VR postcards have been created. Guests can travel with to the Andean Mountains in Chile, to an ice cream shop in Rwanda, right through to Beijing.https://www.youtube.com/watch?v=Tkg10TCq7DM
Blending the real world with the virtual world.
To take VR to the next step and blending real world with the virtual world is a challenge. However, a company called ‘the void’ is leading the way in the next generation of entertainment. Only limited by imagination, this advanced Virtual-Reality technology allows you to see, move, and feel digital worlds in a completely immersive and realistic way. https://youtu.be/cML814JD09g
There is a lot of hype around VR but the promise is still yet to be delivered. This is largely due to the fact that to understand VR you need to try it. Consider VR as part of your strategy to drive user engagement and immersive experiences to amplify your products and brand.