The Vauxhall Professionals programme has proven to be demonstrably successful with high levels of retailer participation, and the number of 100% club winners doubling every quarter. Add to this a substantial increase in the levels of nominations, and there's quite a story to tell.
To celebrate and recognise the winners, showcase the prizes won, and not least continue to push the message that hard work pays off, we produced a pop-up mailer promoting a four minute animation. The pop-up mailer itself acted as the trigger image to launch the animation on a smart phone once the free Aurasma app had been downloaded to it. We also hosted the animation online.