Understanding the user journey is vital to brand and conversion success. Recently I created a linear user journey hypothesis mapped to an optimised funnel to understand the decision making process from user engagement to conversion. My schematic below shows how I mapped the process to a simple user story as follows:

As a leisure traveller, I want to book a hotel, so I can enjoy my city break

Acceptance Criteria: Given that the email I receive is timely, the offer is good and it satisfies my expectations on location, comfort, space and cost.

User JourneyTake out. Ensure you optimize your experiences across multiple-channels and touch-points to create an omni-channel experience which you can analyse and understand to drive deeper meaningful interactions with your customers and prospects.