With an array of options open to marketing professionals, social media is an opportunity for brands to gain massive exposure. It’s no longer one-way directional marketing, but two-way behaviours and dialogue.
Sponsored Stories is a new ad format that turns your friends’ actions into promoted content.
If you’re a brand and you’re looking to increase your exposure on Facebook, then you can pay to have a percentage of likes, check-ins, actions within custom applications and Page posts featured in a Sponsored Story slot in the right-side column. The brand doesn’t control the ad, it’s the action that drives it.
Friends in your network will influence the way you consume and interact, the more trust or endorsement from a peer will influence your decision on a purchase or a choice. User stories enables brands to use individuals to help gain exposure.