#WeLoveAccorHotels Live blogging game

Graymatter helped Accor Hotels achieve over 3.6 million reach on the UK’s launch night of #WeLoveAccorHotels! With seeding of new user generated content and 12 new blogs to support SEO using bloggers with above average domain authorities from 28 to 74! And no, none of them were from Brighton!

With a brief to show the range of brands Accor hotels has to offer, we set up a game where bloggers answered questions and engaged online. The game started at ibis London Euston St Pancras with London craft beers, before moving via bus with a live Periscope feed (real-time video) of their next location. Then at the Pullman London St Pancras we headed to the chefs tasting table for starters and cocktails. Next up was Novotel Brentford for the main course with frozen Mojitos! Finally, we revealed the secret location of the final destination, Hotel Windsor MGallery, opposite Windsor castle, where we had dessert and a night cap!


Creating great authentic user generated content, huge reach with a massive impact and an enjoyable event for all involved.

Why not read some of the UGC yourself…