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Pure Mobile’s strategy is simple: to be the choice of small businesses for mobile and unified telecommunications. Having worked with Pure Mobile for some years we understand what makes them so special. It’s their sense of purpose: to be the absolute best at what they do. And it shows.

Double-digit growth speaks volumes about their commercial success, but to me it’s the inherent pride in what Pure stands for that’s most impressive. Whether you’re an employee, supplier or client, you’re always left with a feeling that they really care, and you really matter – and the longer you stay with Pure the stronger that relationship becomes.

The growth of Pure has resulted in a number of acquisitions and the formation of the Pure Group. Graymatter’s brief was to deliver a brand strategy for the Group and all its associated businesses. The sense of ‘belonging’ is something we have embodied in the Group brand – being part of a family – the Pure family. All the Group’ brands share these same family values, with the added benefit of having their own personalities, drive and ambition.

We look forward to watching the Pure family continue to flourish and grow.