Enhancing the Proposition
To reflect VWFS Fleet's enhanced proposition they required a new website that reflected the depth and breadth of their product and service portfolio to the market.
The Challenge
A complex portfolio of products, services and consultancy that needed clear user journeys for different user types.
The Solution
An in-depth understanding of the product and service portfolio across business leasing, personal leasing and consultancy was used to map clear user journeys for various user types. As well as value-selling consultancy, there was easy signposting to tactical and price offers.
Volkswagen Financial Services (UK) Ltd was set up in 1994. From their home in Milton Keynes, their teams are constantly looking at how they can improve existing products and create new ones to meet changing demands.