A New Sales Model
Volkswagen Commercial Vehicles moved all of their retailers onto a new sales model, where they receive a fixed fee for selling the vehicle rather than a margin mark-up. The brand's old platform for outbound communications to retailers was superseded by Pardot and Salesforce, requiring a new process and communication framework.
The Solution
A new communication process and the associated data processing had to be agreed, tested and deployed in a short amount of time. We used our experience in Pardot to deliver a communication framework that leveraged standard reporting to deliver actionable insight to the brand.
As a stand-alone brand within the Volkswagen Group, Volkswagen Commercial Vehicles is globally responsible for the development, construction and sales of light commercial vehicles.