Putting Data and Automation at the Heart
Nissan Fleet in the UK decided to revolutionise fleet operations by putting data and automation at the heart of their approach.
Customer Goals
- Structured data to improve reporting capability
- Streamlined fields and page layouts
- Aggregation of data in Salesforce
- Performance dashboards
- Tools which drive time-saving and efficiency, including integrations with LinkedIn and Outlook
- Spend less time on admin, more time selling
The Solution
Building a best-in-class ecosystem: website journeys including contact forms, marketing automation, nurturing and conversion, channels to reach end customers, connecting up all touchpoints, sales process improvements and automation, creating inbound leads, and intent leads with account-based marketing.
Nissan is one of the largest companies in the automotive industry, founded in December 1933. In June 1934, it was renamed as Nissan Motor Company after merging with another Japanese manufacturer.