Milton Keynes, UK, 8 July 2021, Graymatter has further cemented its status as the UK’s number one automotive B2B marketing agency, following confirmation of a new contract with Volkswagen Group UK to deliver fleet marketing and CRM across the Group’s portfolio of brands.
The appointment sees Graymatter take responsibility for fleet marketing strategy, campaign delivery, CRM programme management, and data-driven communications across Volkswagen Group’s UK fleet operations. The contract builds on Graymatter’s deep expertise in automotive B2B, adding one of the world’s most recognised automotive groups to an already market-leading client roster.
“We’re incredibly proud to be working with Volkswagen Group UK. To be trusted by market-leading brands to manage their fleet marketing and CRM programmes is a reflection of the depth of expertise we’ve built in this sector over many years. We look forward to delivering real, measurable impact for the Group.”
Dean Gray, Founder & Managing Director, Graymatter
“We’re delighted to welcome Graymatter to the Volkswagen Group UK family. Their understanding of fleet audiences, data-led marketing, and the automotive B2B landscape made them the standout choice. We’re excited about what we can achieve together.”
Zoe Armstrong, Fleet Development Manager, Volkswagen Group UK
