of successful marketers cite marketing automation systems as most responsible for improving revenue contribution.

The Lenskold and Pedowitz Groups


of marketing and business professionals rated marketing automation as “very successful” at achieving important objectives.

Marketo and Ascend2


of marketing leaders plan to use a marketing automation platform over the next two years.

Salesforce “State of Marketing” (2017)


of companies implementing marketing automation platforms see ROI within 2-6 months.


Marketing Automation as a Service

Step outside of the digital box...

At Graymatter, our unique approach to marketing automation sits firmly outside of its perceived box.

As an integrated agency, with brand, data and marketing providing the three supporting cornerstones to any digital strategy or programme of work we deliver – it has been natural to inject the need for outstanding creative and a robust marketing, data and omnichannel approach to be in place as part of our service offering.

Giving your marketing team more time for the ‘va va voom’

For us, marketing automation is more than a simple product that ‘takes care of everything’. Instead, we deliver a data-driven marketing practice which, done right, can afford your marketing team more time to focus on creating exciting and engaging campaigns that are highly targeted.

Leave the cookie cutters at home

We firmly believe that one, fixed, repeatable solution is rarely the answer. Instead, our view is that every one of our clients needs fresh thinking, and a solution that’s tailored to their specific strategic and customer needs. That’s why we work side-by-side with you to define the marketing automation strategy best suited to your end marketing goals.

We’re platform agnostic

If you’re just starting out and need assistance in choosing and setting up the best MA tools for you, you can rest assured that we’re platform agnostic. That means we won’t advise you to lean towards a specific MA or CRM platform that isn’t right for your business needs or budget.

Get in touch to discuss marketing automation

A journey to your marketing automation solution

Whether you’re at this early stage of your MA journey, or have fully settled in to a platform and need strategic and/or operational support, our eight-step approach enables us to deliver no matter the shape or size of your project or ongoing requirements.

Partnerships and platforms

Being a Salesforce certified partner means we can accommodate data projects that range from customer CRM integrations through to automated logic-based marketing processes.

Our team has vast experience across the following platforms




Technology | Marketing


Christmas Carol Campaign

Technology | Marketing