Dashboards that give you a real-time view of all your
business metrics in one central location

Graymatter’s cloud dashboard solution gives you an unrivalled real-time view of all of your business metrics in one central location. Monitor the health of your marketing efforts, identifying areas for improvement and optimise activities in real time.

With insights and data at your fingertips, you can start making changes to your activities and see the result in real-time without having to wait until the end of the month to view a fixed point-in-time report. By which time it may be too late!


Real-time access to the metrics to drive marketing and business performance


No need to wait on a monthly or quarterly report to make decisions


Live data each day to continually improve and optimize your campaigns


You are in control

What data sources do we connect to?

With our platform, you can connect to almost any data source you can name. We have built secure connectors with integrated authentication for many of the most popular services. In addition, our flexible platform allows you to connect to other data sources for which we do not yet have built-in connectors.

Popular connectors include

Google Analytics, Google Search Console, SalesForce, Marketo, Dotmailer, Pardot, Adobe Analytics, Moz, Basecamp, Facebook, LinkedIn, Twitter, Google Adwords and many more.

We can even import data from files from your computer, FTP or SFTP site, DropBox, Box, Google Drive or as an email attachment with the following data repositories and data types:

• Excel, CSV, XML, JSON, GoogleSheet (only with Google Drive)

SQL Queries:
• MSSQL, MySQL, Oracle Thin, Oracle OCI, Sybase SQL Anywhere, PostgreSQL, Firebird, DB2, XMLA

Example dashboards include:

  • Content Effectiveness
  • SEO Competitor
  • Campaign Performance
  • Inbound Lead Generation
  • Demand Generation
  • Digital Marketing
  • Adwords Performance
  • Social Media

Clients include:

• BP Fuel Card, Vauxhall, Mercedes Benz

Example reports

Online Advertising Dashboard

Integrates data from Google Adwords and covers the following metrics as an example;

Per campaign metrics

  • Impressions
  • Clicks
  • Click Through Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Lead (CPL)
  • Bounce rate
  • Campaign CPC and CPL overtime
  • Total yearly spend on all campaigns
  • Total leads generated

Campaigns are displayed via GA integration (Adwords connected) and can be selected via the campaign drop down. This can be selected with the month drop down selector to display the desired view. All widgets will update when the user has selected their desired view.

Email Marketing Dashboard

The email dashboard integrates data from your chosen platform and covers the following metrics as an example;

  • Per campaign
  • Emails sent
  • Delivered
  • Opened
  • Clicked
  • Click-to-open Ratio (CTO)
  • Bounces
  • Unsubscribes

Leads defined by the campaign objective

SEO Dashboard

The SEO dashboard integrates data from Google Analytics and Google Search Console and covers the following metrics as an example;

  • Top Ten Keywords
  • CTR Improvement Opportunities (Last 30 days)
  • Search Position Improvement Opportunities (Last 30 days)
  • Search Search Console Organic Keyword Rankings

Website Dashboard

Integrates data from the Google Analytics and covers the following metrics as an example;

  • Total Visits: Actual vs Goal
  • Direct Traffic: Actual vs Goal
  • Organic Search Traffic: Actual vs Goal
  • Paid Search Traffic: Actual vs Goal
  • Referral Traffic & Other: Actual vs Goal
  • Lead forms: Actual vs Goal
  • Website traffic breakdown
  • Website performance
  • Session by device type


Below are some of the services and data sources we integrate with.

What would you like us to do for you?