Company: Graymatter Ltd 
Location: Milton Keynes, Buckinghamshire 
Salary: Salary band £30K-£50K dependent on experience 
Contract: Permanent 
Job Start Date: ASAP 
Closing Date: 18.01.2021 

We are looking for a seasoned and versatile content planner and copywriter who understands how to join up the brand narrative by recommending suitable types of content across platforms and formats to support CRM programmes, marketing automation (MA) journeys and marketing plans that support campaign objectives and engagement KPIs. With an in-depth understanding of the prospect and customer journey, your content recommendations and copy will cover every channel and touchpoint (using short or long form copy as appropriate) and will narrate a journey that becomes more personalised as our knowledge and understanding of the reader grows. 

Collaborating with the Strategy and Insight Team, Account Directors and CRM Strategist you will define what content will deliver the best results, present and rationalise the plans to senior client stakeholders for buy-in and once gained, reverse-brief copy requirements to the client for approval and sign-off. 


The successful candidate must be someone who works with integrity, embodying Graymatter’s values (see ‘About our culture) and; 

Previous experience of writing (and researching) at a strategic level as well as writing for award winning campaigns is desirable as is a suitable qualification at degree level e.g. English Literature, Language or Linguistics. 

Core responsibilities 

About our culture 

Graymatter’s culture is of paramount importance to us and as we grow, we will continue to nurture a spirit of collaboration, openness, professionalism and respect. We therefore need like-minded people to join that imbue the following qualities:  

S – Supportive  

As well as benefitting from the support of the team around you (project, practical, emotional, personal and professional development), we are looking for individuals that add value in supporting others, encouraging people to contribute in a non-judgemental and harmonious environment.   

P – Positive  

A can-do attitude to problem solving, positive intervention and constructive criticism will mean you will contribute to a rewarding and happy atmosphere. We need individuals that fuel the enthusiasm of others and contribute to positive momentum and the minimising of unnecessary stress.  

I – Inquisitive  

An interest in self-development, our evolving proposition, your clients and the market(s) they serve will enable you to make an intelligent, informed and knowledgeable contribution, with the goal of building a value-based relationship with both peers and clients.  

R – Respectful  

Honesty, openness and respectfulness in all inter-personal relationships and communication. We pride ourselves on creating a pleasant atmosphere to work in, based on mutual respect, understanding and common courtesy.  

I – Intelligent  

From brainpower to empathy, it’s equally important to us that you have a sound foundation of skills and knowledge but also the flexibility to keep acquiring knowledge and adapting your approach and role to keep pace with changing requirements and an ever-changing world.  

T – Thoughtful   

Emotionally intelligent, you will be mindful of the feelings and thoughts of other people. You will be a good people-person, equally able to control and express your own emotions and thoughts as to listen and manage situations with tact, sensitivity and understanding.   

E – Empowering  

Our successes, awards and accolades are only possible by empowering and trusting talented people. We will strive to create an environment for you to be the best you can be. In turn you will support and enable others to deliver excellence and be best the best they can be.  

D – Driven  

We judge ourselves on the results we deliver, so it’s important that anyone who joins the team understands how they contribute to generating tangible value by identifying, establishing and working together to meet and exceed key performance indicators (KPIs) that build client trust and loyalty.  

What you get in return 

You get a great place to work with friendly people, clean, light and modern offices, free refreshments, free parking, support for continuous development and training, cash plan medical benefit, Company pension scheme and access to Partner discounts on some makes of cars. Currently in common with many businesses, remote/home working is the norm.  

If this sounds like just the job for you, please apply by submitting your CV and salary expectations via the link below.