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| World Vision Overview |
| World Vision is one of the world's leading relief and development agencies. It is a Christian charity currently helping people in nearly 100 countries in their struggle against poverty, hunger and injustice, irrespective of their religious beliefs. |
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| Microsite: One Big Month |
As part of their 2005 fundraising activity, World Vision embarked on a campaign to sponsor 3000 children during the 30 days of September.
We designed a microsite featuring a visible real time feed to display the campaign's progress to the outside world. Collation of the results was achieved by a data management tool, developed by Graymatter, which allowed them to be displayed on a giant screen on the Theatre Royal, London.
One Big Month was a great success, comfortably achieving its objective and remaining live after the campaign objectives had been met - and is still collecting sponsors. |
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| Promotional Material: Eight |
World Vision commissioned a photographic exhibition, titled and branded 'Eight', to highlight the commitments made to combat world poverty. Photographic journalist Nick Danziger was briefed to travel through 8 third world countries, photographing children and their families affected by poverty, hunger, injustice and inequality - all measured against the original Millennium Development Goals.
We worked with World Vision from the inception of Eight, creating all of the material used to promote and support the event, which included designing an impactful identity along with a thought provoking strapline: Forty Stories | Eight Goals | One World. |
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| Website: Eight |
As part of the promotional material surrounding World Vision's Eight event, we designed and produced a website to open up Nick Danziger's photography to a global audience.
The design of the site is simple and striking, allowing the photography and the message to make the maximum impact. Each photograph is accompanied by text to highlight the plight of its subject, together with World Vision's goals for improving their quality of life. |
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| Show Guide: Eight |
Nick Danziger's photography for World Vision's Eight campaign formed an exhibition to highlight the plight of those affected by poverty, hunger, injustice and inequality in 8 third world countries.
Along with the promotional material and website that supported the campaign, we provided material for the photographic exhibition, including a gallery guide, signage, brochure, posters and presentations.
The exhibition was the culmination of the campaign, coinciding with the progress review of the Millennium Development Goals at the United Nations in New York. The exhibition has since been taken on a world tour. |
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