|
|
|
 |
|
|
|
|
|
| Trafficmaster Overview |
Founded in 1988, Trafficmaster is an established technology company, focusing on satellite navigation and digital traffic information.
We have worked with Trafficmaster for over 6 years on a wide variety projects, including brand development, corporate communications, annual reports, websites, hosting, online reporting, interactive product demonstrations, point-of-sale material, internal communications, signage, direct mail, and Pay-Per-Click search engine marketing. |
|
 |
| Report and Accounts |
Often the most prized item of corporate literature, we have completed numerous Annual Reports for Trafficmaster.
Each year the brief is to design a Report and Accounts document that highlights the year's achievements and gives shareholders an insight into the strategy, ambition and objectives for the following year. |
|
|
| Online: Smartnav Demo |
Trafficmaster needed an online demonstration of Smartnav, their flagship product.
The brief was to provide a dynamic broadband experience, showcasing the benefits for real people in everyday life. As part of our solution we carried out bespoke photography, cast voice-over artists, and developed an online experience encapsulating the benefits of Smartnav in three journey scenarios.
The modular nature of the demo allowed it to become the foundation for further updates as Smartnav's services and capabilities grew. |
|
 |
| Branding |
As part of our continued relationship with Trafficmaster we are constantly involved in the development of sub-brands for product lines, sales initiatives and their awards programme.
The briefs are varied and diverse, while the nature of the offers can mean that brand solutions are often required with relatively short lead times - along with all the associated marketing material.
Whether online or print-based, we are always able to deliver the right result, on time and on budget. |
|
 |
| Welcome Pack: Smartnav |
To introduce its Smartnav product to new customers, Trafficmaster briefed us to create a Welcome Pack that would guide the unfamiliar through the system. It would also serve as a tool to sell the many extra services that Smartnav offers to enhance the user experience.
The modular nature of the pack allows extra sections to be added to it as services expand, or replaced if the core product changes: a cost-effective solution that ensures the extended shelf life of the pack. |
|
 |
| Packaging: RAC Trackstar |
As a natural extension of our branding work for Trafficmaster, we have designed a considerable amount of packaging for their many products.
Trackstar's product packaging reflects the business-to-business channels in which it is distributed, offering good brand exposure while reiterating the core product benefits. |
|
 |
| Website: RAC Trackstar |
RAC Trackstar is a vehicle tracking system that is activated if the owner's car is moved illegally. Our brief was to develop a structured, consistent online presence, centred on the delivery of product information, specific advantages and pricing to the customer.
The solution was an intuitive interface, incorporating bespoke photography and product information using a Flash-based showcase to deliver a broad product overview that finally directed customers to an online shop.
RAC Trackstar's online presence has since become the blueprint for their product styling, as a direct result of our work. |
|
 |
|
|
|
|
|
|
|
 |
|
|
|
|
|
