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| Michelin Overview |
One of the World's instantly recognisable brands thanks to its iconic Bibendum character, Michelin has been at the forefront of tyre technology for over a century and in 2004 was the World's largest tyre manufacturer, capturing over 20% of the global market.
Its truck tyre division is greatly respected within the transport industry and Michelin tyres are fitted as original equipment to over 30% of new commercial vehicles worldwide. With such a large market share, Michelin's responsibilities within the industry extend far beyond a basic sales role, which is why our work with them has centred on educating drivers and transport managers to make the most efficient use of their tyres. |
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| Interactive Game: Stop Thirsty Tyres |
A campaign was launched by Michelin Truck UK Ltd to encourage customer appreciation of the way appropriate tyre choice and set-up can reduce fuel consumption and save money. The brief was to raise fleet operators/drivers' awareness of the forces impacting upon the vehicle affecting their bottom line.
We produced an online game that promoted education through interaction, illustrating the forces at play and the financial implications of bad tyre management.
As a result of the success of the game, Michelin went on to commission a full website, CD-ROMs, memory sticks and sales presentations to support the sales staff. |
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| Website: Stop Thirsty Tyres |
Following the success of the Stop Thirsty Tyres interactive game, Michelin requested a full website around the same theme to give commercial vehicle operators an even greater insight into how they can manage their tyres and vehicles more effectively.
Our solution expanded on the theme of the original game, using animation to provide an interesting yet informative website, resulting in a valuable resource for operators. Michelin also commissioned us to animate their famous Bibendum character - rare opportunity to animate such an iconic character. |
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| Sales Support Media |
The Stop Thirsty Tyres campaign was launched by Michelin Truck UK Ltd to help their users save money by effectively managing their tyre usage.
Following a successful interactive game launch, we produced an expanded version of the microsite which could be produced as a standalone CD-ROM or memory stick for use by field staff. |
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