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| Joe Windsor-Williams Overview |
| Joe Windsor-Williams is a world renowned photographer with a reputation for delivering award-winning work in the commercial and editorial automotive sectors, as well as an impressive portfolio of work for the fashion industry. |
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| Website |
Joe's brief to Graymatter was simple: to create an online portfolio that did his work justice. The solution was sympathetic to the original work, with a neutral canvas that gave the photography due prominence.
Joe's work for leading brands such as Aston Martin and Bentley is beautifully showcased in this online portfolio. Through easy navigation of the markets he specialises in, the visitor can choose to enlarge images for a greater appreciation of the work.
Joe is now enjoying a high level of traffic to the site - its exposure raised further by a coveted Macromedia Featured Site award. |
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| e-mail: Client/Prospect |
Following the style developed for Joe's website, we developed an e-mail template that would allow Joe to publicise the launch of the site.
Our solution was to create an e-mail template in conjunction with an administration tool that enabled him to personalise his launch e-mail - and also allowed the creation of specifically targeted e-mails for clients with differing requirements.
As a result, his promotional activities to current and prospective clients have expanded within his small, yet high-profile, contact base. |
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