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| HSA Overview |
HSA are one of the UK's leading providers of simple and affordable everyday healthcare plans and Private Medical Insurance.
During a long and successful relationship, we have produced a broad range of material for HSA including direct mail, membership packs, intranet systems and application forms.
Our solutions ensure a consistent brand experience for prospects, existing customers and staff alike. |
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| Information Pack |
The HSA information pack was designed as both a welcome pack and a reference tool for HSA's existing 80,000 members. Two different versions were produced, catering for both company scheme members and private individuals, which presented the benefits of the HSA scheme and a step-by-step guide to making a claim.
The brief was to make both the claims procedure and legislation as easy to understand as possible, while our solution was produced in a modular style so that individual sections could be updated and replaced easily in response to changes in Government legislation or market requirements. |
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| Induction Pack |
Designed to communicate with employees eligible for company healthcare schemes, the Induction Pack explained all aspects of HSA's offer.
From enrolment details, payment schemes and taxation implications, through to details of the exact cover provided and how to make a claim - with the overriding requirement to make HSA's services and claims procedures as easy to understand as possible.
By dual branding the packs for each company, we were able to personalise both their appearance and service offer, resulting in a more effective sales tool for HSA. |
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| Intranet: Client |
In order to ensure that both companies and employees had instant access to the most up to date information about HSA's healthcare schemes and any changes in Government legislation, we were briefed to produce an intranet site that could be incorporated into clients' own intranet.
By dual branding the solution we were able to personalise it for each company to include the most relevant content, updated by us to include the latest information. |
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| DM: Client Prospect |
The health and wellbeing of employees has become an important factor in improving the efficiency of businesses; a healthy workforce takes fewer sick days, spends less time catching up from time off and works with greater enthusiasm.
HSA required a Business-to-Business piece of direct mail (DM) to promote those virtues to companies, while explaining their particular advantages within the burgeoning company healthcare marketplace. The design focused on HSA's ability to offer peace of mind through simplified healthcare. |
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| DM: Member Prospect |
The Member Prospect direct mail (DM) piece was directed towards employees, rather than businesses. HSA wanted to introduce their services in order that employees could take the initiative and consider taking their own healthcare policy - and included a built-in response form to allow prospective customers to reply with the minimum of effort.
In order to promote the beneficial aspect of HSA's services, the imagery and text demonstrated positive outcomes and continued peace of mind, without resorting to negative imagery or scare tactics. |
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| New Product Information |
In response to the constantly changing requirements in the private medical insurance market, HSA introduced a flexible policy system that divided its healthcare into modules to suit customers on an individual basis and aimed it at both existing members and new prospects.
We were able to present these modules in an easy to understand format that reflected the positive aspects of such a solution and allowed customers to discover the benefits of a personalised policy that suited their requirements. |
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| Terms & Conditions |
Complex Government legislation means that Terms and Conditions for healthcare policies are often a daunting and complex read, which is why we were briefed to improve both the content and presentation of HSA's Terms and Conditions.
After a thorough research and development period we presented a new solution that was clearly laid out, enabling customers to fully understand their policies. Additionally, it was printed as a separate item to other HSA documentation to allow for easy updating and replacement in the event of regulatory changes. |
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