Our most recent thoughts


View 10 questions with… Jason Lannin

10 questions with… Jason Lannin

This week we spoke to Jason, Digital Director, to get his thoughts...

View Zero Effort Commerce (ZEC). A new kind of brand loyalty?

Zero Effort Commerce (ZEC). A new kind of brand loyalty?

Will Zero Effort Commerce (ZEC) lock consumers into brands to create a new kind of loyalty?

View Advanced Rebrand and Marketing Society Award Win

Advanced Rebrand and Marketing Society Award Win

Once upon a time there was a rebrand called Advanced. Find out what it took to give this FairITale a happy ending…

View 10 Questions with... Dave Pickering

10 Questions with... Dave Pickering

This week we spoke to Dave, Head of B2B and Commercial Manager, to get his thoughts...

View A simple guide to AI, Machine Learning and Deep Learning…

A simple guide to AI, Machine Learning and Deep Learning…

An explanation of what Artificial Intelligence (AI), Machine Learning and Deep Learning are and how they impact on marketing and consumers.

View Milton Keynes Citizen Ideation Platform wins Smart Cities 2017 award

Milton Keynes Citizen Ideation Platform wins Smart Cities 2017 award

Graymatter, the Open University and the MK Council came together to create a consortium bid for HEFCE funding to enable academia.

View LinkedIn launches Lead Gen Forms – hello accurate data!

LinkedIn launches Lead Gen Forms – hello accurate data!

Forms, the Marmite of marketing. You either love them or hate them. Myself, I love them...

View Skynet, and the five myths of marketing automation

Skynet, and the five myths of marketing automation

The term ‘marketing automation’ sounds a little robotic. Conjuring up images of Arnold Schwarzenegger...

View 10 Questions with... Simon Harrison

10 Questions with... Simon Harrison

This week we spoke to Simon, Head of Design, to get his thoughts...

View Complaint Vs Compliment. The sea of change in social

Complaint Vs Compliment. The sea of change in social

For many brands, the modern fear is watching a long list of complaints pop up on their social feeds.