Ariel product launch pack / Marketing
A product demonstration is always a powerful sales tool. This direct mail pack for Ariel Excel Gel contained a sample of the product for recipients to try. Simple. But like the gel: effective.
# case study 2 # sales professionals programme / Vauxhall
Being encouraged to “c’mon” by a C’MON is a powerful energiser. These characters were the perfect vehicle for our rolling direct mail campaign, promoting a programme which recognises outstanding ability in sales performance.
product awareness / DIGITALK
Our personalised direct mail piece for DIGITALK was targeted at their existing client database and raised awareness of their new Voice Over Internet Protocol (VOIP) service.
microsite promotion / Automotive Leasing
By sending a personalised direct mail to fleet managers we could guide them to a microsite which allowed us to track their path and generate 'user profiles'. Specifically tailored solutions could then be proposed in further personalised direct mail.
company awareness / New World
Promoting New World’s premium print services required something unusual, so we designed a direct mail piece that could demonstrate the quality of the work on offer and the accuracy of their colour representation by incorporating a broad range of colours and shades.
# case study 6 # sales professionals programme / Vauxhall
The branding and designs embody the spirit of the Vauxhall Sales Professionals programme, while the use of innovative and thought provoking direct mail has kept the programme at the forefront of participants' minds.
"A business has to be involving, it has to be fun, and it has to exercise your creative instincts"
Richard Branson
British Entrepreneur
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