youth website redesign / Website Design
Through a vibrant and involving website for a younger audience, World Vision aims to build brand loyalty for the long term, which will translate into more active involvement and changing a child’s life for the better.
uk website redesignw / Website Design
As the lead online creative agency for World Vision, Graymatter was given the task of redesigning the charity’s website, to communicate the breadth of work the organisation has to offer and the powerful results that have been achieved as a result of supporter engagment.
eight logo / Brand Development
We worked with World Vision from the inception of Eight, creating all of the material used to promote and support the event, which included designing an impactful identity along with a thought provoking strapline. The simple nature of the design encourages the audience to pay greater attention to the issues raised.
eight gallery guide / Marketing Communications
World Vision commissioned a photographic exhibition, titled and branded 'Eight', to highlight the commitments made to combat world poverty. The gallery guide provided details to accompany the powerful images by photographic journalist Nick Danziger, but retained a simple style for maximum impact.
eight exhibition promotion / Advertising
Along with the promotional material and website that supported the Eight campaign, we provided material for the photographic exhibition, including a gallery guide, signage, brochure, posters and presentations. The exhibition was the culmination of the campaign and has since been taken on a world tour.
eight online exhibition / Website Design
The design of the Eight website is simple and striking, allowing Nick Danziger's photography and the accompanying message to make the maximum impact. Each photograph is accompanied by text to highlight the plight of its subject, together with World Vision's goals for improving their quality of life.
World Vision is one of the world's leading relief and development agencies. It is a Christian charity currently helping people in nearly 100 countries in their struggle against poverty, hunger and injustice, irrespective of their religious beliefs.
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