Campaign branding / Corporate Identity
Getting mind-share of the target audience required a fresh approach – with a new campaign identity. The identity was used both online, direct mail and outdoor advertising from billboards, bus-shelters to nightclub restrooms.
Microsite / tactical / data capture
A tactical micro-site was created to ‘capture’ the calls to action and provide a discreet testing service with the offer of free pants!
Social media / Facebook / Google Maps / Flickr / YouTube
Social media plays a large part in the lives of our target audience. Graymatter developed advertising that was targeted directly directly at our audience (location and age) – pushing them through to the campaign micro-site.
Chlamydia is the UK's most common STI, with over 10% of all 16-25 year olds carrying the infection. The NHS is committed to testing 25% of the demographic in 2010 - with social marketing being at the front of the campaign.
our social media