product promotion / Advertising
i-salon is about applied technology, not technology developed for its own sake. So this advertising campaign targeted at salon owners emphasises the business benefits – positioning the software as the business conditioner.
interactive tutorial / Application Development
SalonXtra is an out-of-the-box salon management solution. The price point of the product dictated that the customer needed all the relevant product information and stand alone tutorial to enable them to install and use the software with minimum business support.
brochure / Marketing Communications
Salon owners are a creative audience which appreciates good design as well as a strong business proposition. The i-salon brochure, produced for London’s Salon International Exhibition, outlined the software’s business benefits using customer endorsements and highlighting the creative nature of the salon industry.
Integrity Software is the UK market leader in developing dedicated salon management software. Applying innovative technology to meet salon owners’ business needs.
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