The Pinnacle logo design / Brand Development
The branding for the Hampton Brook development uses a clean execution to reflect both the quality of the project and that of the expected clientele. The Pinnacle name, chosen by Graymatter , emphasises the building's stature and the prestigious nature of the development.
The Pinnacle brochure / Marketing Communications
The high-quality brochure for the Pinnacle development not only offered detailed information on the building, but extolled the virtues of Milton Keynes as a centre of commerce by providing demographic information. The comprehensive brochure helped pre-qualify enquiries and shorten the decision making process.
The Pinnacle product launch / Advertising
Separate, quarterly, local and national advertising campaigns for the Pinnacle development focused on key areas of consideration for businesses: the prestige of the building / important environmental considerations / the flexibility and adaptability of the building / the ideal location.
The Pinnacle site / Website Design
The comprehensive Pinnacle website offered prospective clients a complete insight into the development and the attractions of Milton Keynes to businesses. Interactive floor plans and 3D animation gave a view of the completed project, while live webcams allowed the construction to be viewed at close quarters.
The Pinnacle walk-through / 3D Modelling
Integral both to presentations to prospects and the Pinnacle website, the high-resolution 3D animation of the building offered an invaluable insight into both the interior and exterior appearance and layout of the completed project and was very well received, acting as a powerful sales tool.
The Pinnacle is the largest office development in Milton Keynes for over 25 years and occupies a prime location within the City's Central Business District. It is also the first office building in the City to achieve the environmental award of BREEAM Excellent for Offices.
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