Vauxhall sales professionals / Marketing Communications
Being encouraged to “c’mon” by a C’MON is a powerful energiser. These characters were the perfect vehicle for our rolling direct mail campaign, promoting a programme which recognises outstanding ability in sales performance.
the “Voice” magazine / Marketing Communications
To improve the overall design and content of this in-house, retailer-focused magazine, we concentrated on the relevant editorial and inspirational stories that reflected the brand values and company mission. The relaunched publication was met with great enthusiasm.
Vauxhall sales professionals / Marketing Communications
The branding and designs embody the spirit of the Vauxhall Sales Professionals programme, while the use of innovative and thought provoking direct mail has kept the programme at the forefront of participants' minds.
van load advisor / application development
We developed an interactive tool that allows the user to add the individual objects they would want to carry, from a number of trades, while the list of suitable vehicles dynamically varies as the system recalculates the payload required.
cd product showcase / 3D modelling
By creating a virtual environment we were able to fully highlight the benefits of this intelligent headlight system in realistic driving scenarios, without the considerable cost and time implications of traditional video production.
Tigra launch guide / marketing communications
Our guide provided retailers with a one-stop reference point for all aspects of the launch of this new model, including a detailed Product Information Guide to fully explain the benefits of the important new technical features, within a design that was sympathetic to that of the car.
digital media / 3D modelling
Vauxhall Motors offers the largest range of vehicles on sale in Britain today. Product and colour changes are an ongoing requirement and Graymatter's retouching expertise is utilised across the entire range in providing photo-realistic images for print and digital media.
comparison guides / marketing communications
Each new model launch is backed by the production of a Competitor Comparison Guide, in which key features are impartially compared with rival manufacturers'. The design needs to be both informative and easily digestible, providing important information without being overly complex.
Offering the largest range of vehicles on sale in the UK, Vauxhall has been a Graymatter client for over 10 years and as our reputation within Vauxhall has grown, so our varied portfolio of work for them has expanded.
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