stop thirsty tyres / website design
Our online game for Michelin Truck UK's online Stop Thirsty Tyres initiative promoted education through interaction, resulting in a valuable resource for truck operators. The success of the game prompted Michelin to commission a full website to further promote the campaign.
stop thirsty tyres / website design
The theme of the Stop Thirsty Tyres interactive game was expanded to create a full website for Michelin, using animation to produce an interesting yet informative resource. Michelin also allowed us to animate their famous Bibendum character - a rare opportunity for any agency.
stop thirsty tyres / marketing communications
Following a successful interactive game launch, we produced an expanded version of the microsite which could be produced as a standalone application on a memory stick for use by field staff. Removing the requirement for an internet connection increased the versatility of the product.
On average, fuel represents up to 62% of the operational costs of running a commercial vehicle. Michelin's Stop Thirsty Tyres campaign helped customers minimise their fuel bills through better tyre management.
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