lead and sales generation / direct mail
By questioning the lack of service, limited product choice and poor value experienced by many leasing customers, we were able to draw attention to FleetLine's strengths, while the strong call to action proved very successful for the client.
price-offer campaign / advertising
An advertising campaign for placement in high-volume transport and industry magazines to focus on FleetLine's key product offerings and headline prices. Our solution targeted specific customers by adapting each advert for its primary audience.
identity guidelines / marketing communications
Creating FleetLine's corporate identity guidelines allowed us to evolve the presentation style of the brand and incorporate everything an agency would require to produce work with a consistent message and visual clarity across all media. The brand now presents a modern image as it builds a reputation in the marketplace.
# corporate site - website design # corporate site / website design
Underlining the creation of the FleetLine website was a desire to offer customers a one-stop service in order to retain their attention and gain their custom. In addition to online tax calculators and pricing structures, we incorporated car reviews and an online newsletter.
FleetLine is dedicated to providing you with a fast, efficient and friendly van and car leasing solution. Part of the LeasePlan group, FleetLine passes on the benefits of purchasing power and great service - straight to the customer.
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