dentity guidelines / brand development
Our work for the Dawson Group initially focused on creating guidelines to form the basis of their brand re-alignment. Unified marketing communications throughout their various departments helped to present a professional and consistent look, feel and message style throughout the group.
brand application / advertising
Following the re-alignment of the brand and creation of their brand guidelines, we applied the new look and feel to a number of existing Dawson Group advertising campaigns. The consistent new style was a great success, helping customers more easily link the different departments within the group.
shows and exhibitions / advertising
Translating the Dawson Group’s new brand guidelines into their shows and exhibitions material required a complete overhaul of their collateral. Our designs were able to unify the group and present a powerful, consistent image to make an impact at all trade shows and exhibitions.
The Dawson Group's portfolio of 15,000 hire fleet assets is focused on high quality premium products including trucks, trailers and coaches, offering a unique 'one-stop' service to clients.
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