Privacy Notice

This policy explains how we use the information we collect about you via our website.

  1. What Information Do We Collect About you?
  2. How will we use the information about you?
  3. Marketing
  4. Cookies
  5. Google Analytics and Other Third-Party tools
  6. Access to Your Information
  7. Changes to this privacy policy
  8. How to Contact Us

What Information Do We Collect About You?

We collect and store information about you that you voluntarily provide when you complete a ‘Contact Us’ form. This personal information may include your name, the Company you work for, your telephone number and email address. Website usage information is also collected using cookies and other automated means such as Google Analytics and LinkedIn analytics.

How Will We Use the Information about you?

We use the information collected about you to process and answer your request whether for services or to provide services or for more information. If you agree, we also use your information to email you about the other products and services we think may be of interest to you.

We use the information collected by automated means to personalise your visits to our website. This includes such things as your IP address, the type of internet browser you are using and information on actions taken on the site or the route chosen to navigate through it as well as the number of times you have visited. Collecting this information enables us to continually improve our site for visitors. We will not sell the personal information collected about you.


We would like to send you information about Graymatter products and services that may be if interest to you. If you have consented to receive marketing, you may opt out at a later date.

You have the right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes please email


Cookies are text files placed on your computer or mobile device to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of our website, such as what pages are visited and in what order and what is downloaded and to compile statistical information on website activity.

For further information visit: or

You can set your browser to not accept cookies and the above websites tell you how to do this as well as how to remove cookies from your browser. Some of our features may not function as a result of doing this however.

Google Analytics and Other Third-Party Tools

Our site also uses some third-party web analytics tools to track and analyse how visitors use our website. They will monitor your use of the site and will use this to compile reports on internet usage for website operators. All these third parties will have this data stored on their respective services. For more information about each provider’s privacy policy please refer to their own websites;

Google Analytics:


Lead Forensics: This provider simply tracks your IP address, that is the access point you use to access the internet. You can find out more about this here;

LinkedIn Analytics: For more information, see LinkedIn's Privacy Statement at

Hotjar: A tool designed to map and analyse user behaviour in order to optimise the site.

New Relic:

Access to your Information

You have the right to request a copy of the information we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the following address. We may make a small charge for this service.

Changes to this privacy policy

We review this privacy policy regularly and will place any updates on this web page. This privacy policy was last updated 23 February 2018

How to Contact Us

Please contact us if you have any question about our privacy policy or information we hold about you:

By email:

Or write to us at; Graymatter ltd, Privacy Team, 18 Davy Avenue, Knowlhill, Milton Keynes MK5 8PL.