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youth website redesign / website design
Through a vibrant and involving website for a younger audience, World Vision aims to build brand loyalty for the long term, which will translate into more active involvement and changing a child’s life for the better.
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uk website redesign / website design
As the lead online creative agency for World Vision, Graymatter was given the task of redesigning the charity’s website, to communicate the breadth of work the organisation has to offer and the powerful results that have been achieved as a result of supporter engagment.
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eight logo / brand development
We worked with World Vision from the inception of Eight, creating
all of the material used to promote and support the event, which
included designing an impactful identity along with a thought
provoking strapline. The simple nature of the design encourages
the audience to pay greater attention to the issues raised.
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eight gallery guide / marketing communications
World Vision commissioned a photographic exhibition, titled and branded
'Eight', to highlight the commitments made to combat world poverty. The
gallery guide provided details to accompany the powerful images by
photographic journalist Nick Danziger, but retained a simple style for
maximum impact.
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eight exhibition promotion / advertising
Along with the promotional material and website that supported the
Eight campaign, we provided material for the photographic exhibition,
including a gallery guide, signage, brochure, posters and
presentations. The exhibition was the culmination of the campaign
and has since been taken on a world tour.
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eight online exhibition / website design
The design of the Eight website is simple and striking, allowing
Nick Danziger's photography and the accompanying message to
make the maximum impact. Each photograph is accompanied by text
to highlight the plight of its subject, together with World
Vision's goals for improving their quality of life.
World Vision is one of the world's leading relief and development agencies.
It is a Christian charity currently helping people in nearly 100 countries
in their struggle against poverty, hunger and injustice, irrespective of
their religious beliefs.