• Pinnacle logo - brand development
    • The Pinnacle logo design / brand development

      The branding for the Hampton Brook development uses a clean execution to reflect both the quality of the project and that of the expected clientele. The Pinnacle name, chosen by Graymatter , emphasises the building's stature and the prestigious nature of the development.

    • corporate brochure - marketing communications
    • The Pinnacle brochure / marketing communications

      The high-quality brochure for the Pinnacle development not only offered detailed information on the building, but extolled the virtues of Milton Keynes as a centre of commerce by providing demographic information. The comprehensive brochure helped pre-qualify enquiries and shorten the decision making process.

    • product launch - advertising
    • The Pinnacle product launch / advertising

      Separate, quarterly, local and national advertising campaigns for the Pinnacle development focused on key areas of consideration for businesses: the prestige of the building / important environmental considerations / the flexibility and adaptability of the building / the ideal location.

    • The Pinnacle - website design
    • The Pinnacle site / website design

      The comprehensive Pinnacle website offered prospective clients a complete insight into the development and the attractions of Milton Keynes to businesses. Interactive floor plans and 3D animation gave a view of the completed project, while live webcams allowed the construction to be viewed at close quarters.

    • The Pinnacle walk-through - 3D modelling and animation
    • The Pinnacle walk-through / 3D modelling

      Integral both to presentations to prospects and the Pinnacle website, the high-resolution 3D animation of the building offered an invaluable insight into both the interior and exterior appearance and layout of the completed project and was very well received, acting as a powerful sales tool.

The Pinnacle is the largest office development in Milton Keynes for over 25 years and occupies a prime location within the City's Central Business District. It is also the first office building in the City to achieve the environmental award of BREEAM Excellent for Offices.