Central to redevelopment of the Cameron Clarke Leasing brand was a desire to bring their core service ethics to the fore. We wanted to bring a true meaning to such oft-used words as 'service' and introduce a personality to the brand values. We were able to convey great clarity of message within a crowded marketplace.
Cameron Clarke Leasing wanted their core service ethics to be central to their brand positioning and company promotion, while simultaneously adding a personal element. Their website sets out to establish the brand and enable customers to make an informed decision.
Graymatter designed and managed an ad campaign to demonstrate Cameron Clarke Leasing's core values of personal service and pre and post contract care. We successfully conveyed their brand values and introduced individual members to further emphasise their personal service.
The most recommended provider of business vehicles in the North West. Cameron Clarke works closely with their customers, offering help and guidance to find the right vehicle for their needs.