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| Digital Media e-mail Marketing |
| e-mail marketing has advanced as customers have become increasingly discerning. Simple e-mail address capture is giving way to website forms that allow businesses to generate more accurate profiles of their customers and prospects. These profiles can be used to generate specific campaign offers which are more likely to appeal to their target audience - exposing them to the offers they want to hear about, but not bombarding them with irrelevant information. |
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