Not that we are boasting. Much. In fact our client, the NHS is struggling to cope with demand following the launch of our Facebook led campaign.



So Facebook said that the average take up for a homepage ad is about 0.1%. We are hitting about 0.3% takeup - one of the most succesful homepage ad campaigns they’ve ever run.

We can’t pretend that we are not just a little excited by that nice little endorsement from Facebook, and our friends in the NHS. Oh, and be sure to check out local newspapers for press releases...

Want to know more? Call Jus on 07510 304721 or email jus@graymatter.co.uk

…everything about Milton Keynes! If you live, work or socialise in Milton Keynes you’ll already know what the place has to offer. Celebr8mk is a brand that’s been designed by Graymatter for the community. There’s some very passionate people who want to tell their story and celebrate MK their way. The sense of civic pride is contagious and we’re really looking forward to seeing the brand grow and thrive over the coming year. There’s already some guerilla marketing and experiential branding planned – so look out! Celebr8mk has arrived and will be hard to ignore.

Visit: www.celebr8mk.co.uk

Watch out for the press release in tomorrow’s MK Citizen and the name drop on BBC3CR at 7.20 in the morning (for those early risers).

I get stereotypes. As in, I get the fact that often stereotypes can be there for a reason – hence them being stereotypes. Oooh – controversial. I guess the trick is to not judge a book by its cover, although we all do don’t we? Human nature. It can get extra tricky when delivering communications aimed at certain groups, take our BMW ad above. Placed in a magazine aimed at women, littered with references to girls, the colour pink with articles explaining the basics of looking after your car with useful acronyms like P.O.W.D.E.R. (can you guess what that stands for?).

Of course there is no right or wrong, we consume and purchase media we relate to, which reflects our personality. So how then to deliver BMW’s brand and message in this context? We think we got it bang on.