When Chevrolet entered the British Touring Car Championship there was naturally a need to keep their fans up to date with the latest action and results. And the new BTCC site doesn't disappoint - Graymatter have created a site that reflects the excitement of the sport and through social media integration allows fans to keep in touch with the action as it happens! But don't take our word for it - with the first race under way on 4 April check out the site for yourself at chevroletbtcc.co.uk

After numerous cups of coffee, internal meetings and discussions Graymatter have been successful in securing the New Chevrolet Advantage marketing programmes account. A big pat on the back to everyone involved :-)

Want to know more? Call Jay on 07834 271 258 or email: jason@graymatter.co.uk

All nighters. Macs groaning under pressure. Deadlines tighter than the pants you receive for taking the test. But it’s out there. Northants very own personalised chlamydia campaign. Job done. www.getfreepants.com

You know that famous poem they always read out at weddings, or is it christenings? Something about “being a grownup and leaving behind childish ways”?

Well that clearly hasn’t applied in the last week. The team has had to be all grownup and tackle [sic] the delicate issue of sexually transmitted infections. Chlamydia specifically. Worry not, we don’t have a disturbing outbreak amongst staff (at least I hope not), instead the NHS have commissioned us to get some very important messages out to our local ‘yoof’. Using everything at our disposal, from the backs of toilet doors in ‘Groove’ nightclub, to bus shelters, phone boxes to Facebook.

So, as grownup and professional as we are, and desperately trying not to smirk when your colleague accidentally drops another sex based faux-pas or double entendre we headed into the breach.

I must admit that over the last few days I was one of the many men wondering why a large collection of women on my Facebook news feed had statuses which referenced various colours. After finding out is a method to create awareness for Breast Cancer I was really impressed by the whole idea.

The basic idea was a Facebook message was sent to various women and with a request to pass the message on to fellow female friends in a chain mail style. This alone is nothing more than e-mail spam we receive everyday however the message also had a social media spin to it, firstly woman were encouraged to write the colour of their bra as a Facebook status and only the colour, which tied into the second part which was keep the idea secret from men.

It's not that it's a massive life changing idea, but it is a clever way to get people involved with a campaign. It used social devices such as getting people involved with something and that something being a worthwhile charity and using the old battle of the sexes to help keep the idea alive. Combining that with social media where the idea can be adapted so quickly and people can disclose in real time what they are wearing right that second again showed the potential of social media.

It has yet been disclosed where the idea started from and if it had anything to do with people at the charity however it would be interesting to see statistics if web site traffic or donations increased this week for Breast Cancer causes.  Sadly I imagine all we will see is a few months of 'me-too' style statuses for every brand under the sun.

If you wondered why the developers and creatives at Graymatter were turning up to work with bags of books and looking extremely casual then you would know they were hard at work creating the all new "Super College" site for South Staffordshire College. Well, we can now reveal that site is now live!

Well done to the Graymatter team, and thank you to everyone at SSC, not only for their dedication and partnership but also for their great feedback.

Have a look at their website.

If you ever wondered how powerful social media can be then the proof may be in the (Christmas) pudding if Rage against the Machine can make it to the UK Christmas number one spot on Sunday.

It was reported that the X-Factor final was watched by 19 million people last weekend, with the eventual winner Joe McElderry taking 60% of the 10 million public votes cast. So with such a massive following how is a Facebook group with 750,000 members giving him and his song 'The Climb' such a challenge for the Christmas Number One?

The major factor which social media and X Factor share is the need of people to be parts of something, to be able contribute. Last weekend people could show the support of X Factor by picking up the phone and voting for their favourite performer. However that was last week, proven further by the fact that by the midweek chart update Joe had only sold 110,000 copies of his winners song, a far cry from the 6 million people votes he received which was in fact 50p more expensive that buying his single on iTunes.

Social media opens up a whole new audience who you can also communicate - in this case 750,000 people on the Facebook group. So now Mr Average in the street can start advertising a topic on social media which can attract people and they can be a part of it.

Furthermore to this, social media like X Factor can attract large media interest to snow ball public interest. So far the Facebook group owner has been on TV, Radio, Newspaper and online. Whilst Joe McElderry has to go down the old press trail of turning up to chat shows to promote his track, social media is helping itself; Twitter is generating tweets from various walks of life across the county, keeping the topic alive. Just Giving website has a charity donation page which has already generated over £40,000 for the Shelter homeless charity (I imagine it is no surprise that the charity which was selected is often closely related with caring at Christmas) is attempting to make it feel like a less commercial activity and now people are creating their own spoof videos on youTube. Everything people are doing is simple to setup, have large audience potential and keep the ball rolling on the subject. Whenever before was this power at your finger tips, without selling your sole to a red top newspaper?