So, yet more health and well being goodness in development by the team at Graymatter HQ.
This time developing a suite of NHS health centre web sites being setup by UnitedHealth.

Now pull yourself together.

NHS UnitedHealth GP Healthcare

When Chevrolet entered the British Touring Car Championship there was naturally a need to keep their fans up to date with the latest action and results. And the new BTCC site doesn't disappoint - Graymatter have created a site that reflects the excitement of the sport and through social media integration allows fans to keep in touch with the action as it happens! But don't take our word for it - with the first race under way on 4 April check out the site for yourself at chevroletbtcc.co.uk

After numerous cups of coffee, internal meetings and discussions Graymatter have been successful in securing the New Chevrolet Advantage marketing programmes account. A big pat on the back to everyone involved :-)

Want to know more? Call Jay on 07834 271 258 or email: jason@graymatter.co.uk

Not that we are boasting. Much. In fact our client, the NHS is struggling to cope with demand following the launch of our Facebook led campaign.



So Facebook said that the average take up for a homepage ad is about 0.1%. We are hitting about 0.3% takeup - one of the most succesful homepage ad campaigns they’ve ever run.

We can’t pretend that we are not just a little excited by that nice little endorsement from Facebook, and our friends in the NHS. Oh, and be sure to check out local newspapers for press releases...

Want to know more? Call Jus on 07510 304721 or email jus@graymatter.co.uk

…everything about Milton Keynes! If you live, work or socialise in Milton Keynes you’ll already know what the place has to offer. Celebr8mk is a brand that’s been designed by Graymatter for the community. There’s some very passionate people who want to tell their story and celebrate MK their way. The sense of civic pride is contagious and we’re really looking forward to seeing the brand grow and thrive over the coming year. There’s already some guerilla marketing and experiential branding planned – so look out! Celebr8mk has arrived and will be hard to ignore.

Visit: www.celebr8mk.co.uk

Watch out for the press release in tomorrow’s MK Citizen and the name drop on BBC3CR at 7.20 in the morning (for those early risers).

Every place needs ‘a sense of place’ – a focal point for people to gather, celebrate, commemorate, remember and share. TrustMK is the organisation that will make this happen. The first project will be a Cenotaph in Milton Keyes that will give the community a place to meet. Our approach to the brand was simple: embody the philosophy of bringing people and community together. To give depth to the brand we’ve created a ‘brand stencil’ that can be overlaid on iconic shots of Milton Keynes to reinforce ‘a sense of place’. See you there….

Meet the team! An eccentric and mildly mad professor. A militant chef. And a very fit fitness instructor. We get to work with all sorts here.

I get stereotypes. As in, I get the fact that often stereotypes can be there for a reason – hence them being stereotypes. Oooh – controversial. I guess the trick is to not judge a book by its cover, although we all do don’t we? Human nature. It can get extra tricky when delivering communications aimed at certain groups, take our BMW ad above. Placed in a magazine aimed at women, littered with references to girls, the colour pink with articles explaining the basics of looking after your car with useful acronyms like P.O.W.D.E.R. (can you guess what that stands for?).

Of course there is no right or wrong, we consume and purchase media we relate to, which reflects our personality. So how then to deliver BMW’s brand and message in this context? We think we got it bang on.

It seems to me that the last year might just have made us all just that little bit more cynical. Bankers acting like bankers, governments bailing them out – to then carry on acting as bankers – and poor old you and me, the average everyday jo and joannes left picking up the pieces. This isn’t just another rant to add to the chorus of global rants – I have a relevant point to make.

Maybe we have all wised up, had things pulled sharply into focus – maybe we are concentrating on the basics. I’ve noticed a distinct trend in clients willing to be decidedly different, brave and bold in their approach this last few months.

Getting back to the nub of it, selling the proposition, concentrating on the main selling point (I refuse to use the USP acronym). And saying it how it is, being more direct, brave, honest and genuine. Not patronising our customers or colleagues.

Case in point. Vauxhall. We’ve just worked up a beautifully simple campaign with all the above in mind. See what you think…

Pure Mobile’s strategy is simple: to be the choice of small businesses for mobile and unified telecommunications. Having worked with Pure Mobile for some years we understand what makes them so special. It’s their sense of purpose: to be the absolute best at what they do. And it shows. Double-digit growth speaks volumes about their commercial success, but to me it’s the inherent pride in what Pure stands for that’s most impressive. Whether you’re an employee, supplier or client, you’re always left with a feeling that they really care, and you really matter – and the longer you stay with Pure the stronger that relationship becomes.

The growth of Pure has resulted in a number of acquisitions and the formation of the Pure Group. Graymatter’s brief was to deliver a brand strategy for the Group and all its associated businesses. The sense of ‘belonging’ is something we have embodied in the Group brand – being part of a family – the Pure family. All the Group’ brands share these same family values, with the added benefit of having their own personalities, drive and ambition.

We look forward to watching the Pure family continue to flourish and grow.

If you wondered why the developers and creatives at Graymatter were turning up to work with bags of books and looking extremely casual then you would know they were hard at work creating the all new "Super College" site for South Staffordshire College. Well, we can now reveal that site is now live!

Well done to the Graymatter team, and thank you to everyone at SSC, not only for their dedication and partnership but also for their great feedback.

Have a look at their website.