Do you :

A) Run back down the path you came - Turn to Page 52
B) Stand and fight the horrid monster - Turn to Page 68
C) Offer it a Twix and hope for the best - Turn to Page 72

Our latest DM design classic is based upon that nostalgic school boy past time of the Steve Jackson-esque adventure book. Obviously with a slightly more high-brow, tongue in cheek and naughty approach.  These days it's all about Call of Duty 4 Modern Warfare 2 (I'm level 60 btw) and World of Warcraft (level 80 - ahem), but sometimes the simplest pleasures are the most satisfying...

All in all it was a MINI adventure. How exciting.

Speak to Jus@graymatter.co.uk to learn more...

It seems to me that the last year might just have made us all just that little bit more cynical. Bankers acting like bankers, governments bailing them out – to then carry on acting as bankers – and poor old you and me, the average everyday jo and joannes left picking up the pieces. This isn’t just another rant to add to the chorus of global rants – I have a relevant point to make.

Maybe we have all wised up, had things pulled sharply into focus – maybe we are concentrating on the basics. I’ve noticed a distinct trend in clients willing to be decidedly different, brave and bold in their approach this last few months.

Getting back to the nub of it, selling the proposition, concentrating on the main selling point (I refuse to use the USP acronym). And saying it how it is, being more direct, brave, honest and genuine. Not patronising our customers or colleagues.

Case in point. Vauxhall. We’ve just worked up a beautifully simple campaign with all the above in mind. See what you think…

How can you be an agency that thrives on creativity whilst adhering to process? It’s a no-brainer if you consider design in commercial terms  – we call it ‘talking business through design’. Demonstrating a real commitment to quality tells our clients we never compromise. The Quality Management System we have in place  conforms to the internationally recognised quality standard ISO 9001: 2008 (which means we have documented processes for every aspect of the business from project inception to delivery, and all key stages in between). We even go as far as asking clients to recommend the performance criteria they want us to benchmark ourselves against. Now there’s commitment!

You’ll be disappointed if you are expecting to see what the accreditation looks like – it’s really quite dull if the truth be told.  I’d rather show you a picture of the awards submission pack we produced for our client Pure Mobile (the pop-up card engineering results in angelic wings spreading out when you open the submission box). That’s quality.

If you wondered why the developers and creatives at Graymatter were turning up to work with bags of books and looking extremely casual then you would know they were hard at work creating the all new "Super College" site for South Staffordshire College. Well, we can now reveal that site is now live!

Well done to the Graymatter team, and thank you to everyone at SSC, not only for their dedication and partnership but also for their great feedback.

Have a look at their website.