Spark into action with a 25% click thru rate!

Our clients always expect the best quality even against tight deadlines. When Graymatter were asked to fulfil an urgent request to email customers that had recently downloaded a special Chevrolet Spark pre-launch offer from their website we stepped up to the challenge. Response rates speak for themselves...25% click thru! 

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Tags: Analytics, Chevrolet, Email
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Living in the land of double entendres…

You know that famous poem they always read out at weddings, or is it christenings? Something about “being a grownup and leaving behind childish ways”?

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Well that clearly hasn’t applied in the last week. The team has had to be all grownup and tackle [sic] the delicate issue of sexually transmitted infections. Chlamydia specifically. Worry not, we don’t have a disturbing outbreak amongst staff (at least I hope not), instead the NHS have commissioned us to get some very important messages out to our local ‘yoof’. Using everything at our disposal, from the backs of toilet doors in ‘Groove’ nightclub, to bus shelters, phone boxes to Facebook.

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So, as grownup and professional as we are, and desperately trying not to smirk when your colleague accidentally drops another sex based faux-pas or double entendre we headed into the breach.

Tags: NHS, phnar, sex, Digital, social media
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Graymatter go Dutch!

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Graymatter have been selected to run a campaign for the Sci-Fi Channel in Holland. Targeted at subscribers interested in the new season 4 series, the email is fully tracked through our email platform giving the client real-time access to reports as the campaign is delivered...For sure!

Tags: Email, Analytics
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