The team behind Celebr8mk set to work last night plastering 30 city locations with it's logo. The innovative street art aims to promote  the parade on August 29, which has been billed as the city's answer to the Nottinghill Carnival. It's environmentally friendly and will create intrigue. That's how Graymatter create brand awareness!

They loved what we did with the get free pants campaign.
So NHS Northampton got back in touch to ask what we would do for 2010 to help raise awareness of chlamydia.

Brand an event where you could win back the cost of your mini? Yes please.
Great client, great brief, and a great deal of fun. Sometimes life is good.

…everything about Milton Keynes! If you live, work or socialise in Milton Keynes you’ll already know what the place has to offer. Celebr8mk is a brand that’s been designed by Graymatter for the community. There’s some very passionate people who want to tell their story and celebrate MK their way. The sense of civic pride is contagious and we’re really looking forward to seeing the brand grow and thrive over the coming year. There’s already some guerilla marketing and experiential branding planned – so look out! Celebr8mk has arrived and will be hard to ignore.

Visit: www.celebr8mk.co.uk

Watch out for the press release in tomorrow’s MK Citizen and the name drop on BBC3CR at 7.20 in the morning (for those early risers).

Every place needs ‘a sense of place’ – a focal point for people to gather, celebrate, commemorate, remember and share. TrustMK is the organisation that will make this happen. The first project will be a Cenotaph in Milton Keyes that will give the community a place to meet. Our approach to the brand was simple: embody the philosophy of bringing people and community together. To give depth to the brand we’ve created a ‘brand stencil’ that can be overlaid on iconic shots of Milton Keynes to reinforce ‘a sense of place’. See you there….